An Open Letter to Chick-fil-A on Today’s ‘Kiss In’
Tomorrow, many of those who wanted your restaurants boycotted, shut down, or closed over your CEO’s personal views on same-sex marriage are planning a ‘kiss-in’ at your restaurants. The plan is that same-sex couples go into one of your restaurants and take a photo or video of themselves kissing.
While the rationale behind this could just be an attempt to disrupt business, make a scene of some kind, or just a way to express their sadness over their failed boycott, I suspect there is a bigger goal in this for some of those planning to attend: to obtain video of any reaction they don’t like and try to use it as ‘proof’ Chick-fil-A is some sort of hate-filled company that discriminates against gays. Don’t fall for it.
While providing any of those attending with the same level of respect and excellent customer service that you provide to all your guests would likely ruin their protest by itself, I suggest you take it a step further.
Just kill them with kindness. Hand out water to them, maybe pass out a sample of nuggets or a dessert of some kind. Hell, you could even have a couple of employees on the clock to take the pictures they want so badly.
I’m not suggesting you allow anyone to disrupt your business, I’m just suggesting you do the exact opposite of what they’re hoping for and cut their legs out from under them. These protesters want an elicit a reaction from your employees that they can then take and scream that they were right and that your business has a disdain for the gay community.
You’ve already won round one without lifting a finger. If you handle tomorrow’s ‘Kiss-In’ in this manner it will be the end of any credibility these people have on this matter. They know there’s no evidence that you’ve ever discriminated against customers, employees, or vendors for any reason. They’re hoping to create that perception tomorrow. Don’t let them.