Romney Camp Doubles Down on “These Hands”
If the number of ads and stump speeches targeting Obama for his now infamous “you didn’t build that” comment are any indictaion, the President has royally stepped in it. Now the Romney campaign is out with another ad along the theme of ”These Hands,” highlighting the effort and work put in by the small business owners Obama belittled.
This one focuses on Nevada and the Kimmie Candy Company, with owner Joseph Dutra narrating.
The perks of these kinds of ads is it gives Romney something direct to point to when referencing the down economy – Obama simply has animosity towards the small businesses that will pull us out this economic slump. When you have a President punishing success, Romney says, you get less of success as a result.
What’s more, these ads can attack the President without seeming negative. It’s just Obama’s words contrasting with a small business owner and Romney’s words and it’s obvious who the viewer should side with. In a weird way, these are a negative ad that make the attacker look good.
Without beating the horse to death, the Romney campaign should keep these kinds of ads up.